Dress to express

sarlaz at pure london


is a non-traditional fashion brand devoted to the new type of sophisticated fashion consumers.
The creations are fashion forward and one of a kind handcrafted jewellery, inspired by nature.
Our designs are made using mainly clay and prioritises zero waste. Thus, minimising the impact on the environment.
We design and produce our creations at our studio in Malaysia - a country known as a biodiversity hotspot. By refraining from using animal-derived materials, we contribute to the preservation of the environment and the source of inspiration for our designs.
With SARLAZ, expressing oneself with art is no longer limited to the gallery walls. It's an artistic expression of your individuality, about how you feel through what you wear. Dress to express, not impress.

Meet Founder & Designer, N. SARLA DEVI

Hi! I am the Founder and Designer of SARLAZ.

How often do we wonder how our fashion wear is made? The increase in focus on sustainability in the fashion industry has raised important questions about the environmental impacts and ethics of the fashion products we wear. SARLAZ's line of jewellery embodies the innovation that the fashion industry needs more of — using environmentally and ethically conscious materials to produce beautiful globally-marketable products.
Here at Sarlaz, ethics meet aesthetics to thoughtfully create intricate jewellery and accessories for the expressive women, in harmony with nature. Our designs are created for women who are confident in their authentic selves. We understand you, that you strive for refinement, not perfection. With Sarlaz you can express who you are, and have the audacity to live and dress like it.

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Dog design necklace by Sarlaz


Aspire to be the best of you every day.
Break that mould - live life simple, but significant and that’s the CHARM.
A style of your own. It has no rules, but it certainly has a flow. Just go by the ABCs - Accessorising Boost Confidence.

Life's a Celebration

Express - Inspire - Celebrate

Floral earrings design by Sarlaz
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Let your personality shine

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Listen to your inner muse and take a chance

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Life is a splendid gift. Celebrate Life

About N. Sarla Devi